Worst product name ever

Walking through Kroger tonight, I passed a stack of dog food and did a double-take. Now, I liked Old Yeller as much as the next guy, but I think we've got a marketing mistake on our hands here. I mean, isn't it a tad ill-conceived to name dog food after a movie in which [WARNING: 1957 movie spoiler alert. Highlight to view:] the dog dies an agonizing, painful death? [End of spoiler] Just sayin'.